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5:40 PM ET, August 21, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
RELATED:
Ryan Tate / Gawker:
Mac-Loving Seinfeld Endorsing Microsoft For $10 Million  —  In an effort to promote its poxy Windows Vista operating system, Microsoft is paying Jerry Seinfeld $10 million for an endorsement, the Wall Street Journal reported this morning.  Yes, because if there's one surefire …
Jeremiah Owyang / Web Strategy:
What Facebook's New ‘Engagement Advertising’ Means to Brands  —  Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.  —  A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook …
RELATED:
Nick O'Neill / All Facebook:
Facebook Launching “Engagement Ads”, Is This New?
Discussion: Valleywag
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free  —  People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes.  One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly)  —  We've seen the BlackBerry Bold and iPhone head-to-head before, as well as the Bold's greatly improved browsing powers over past BlackBerrys, but not side-by-side in a web browser race.  It actually gets pretty ugly, uglier than we thought it would.
IDG News Service:
Comcast Says No New Traffic Management Plan Yet  —  Comcast has made no final decisions on how to manage network congestion, despite news reports Wednesday that it will slow traffic for heavy users for up to 20 minutes during times of peak network use.  —  Comcast has been looking …
RELATED:
Nate Anderson / Ars Technica:
Comcast to slow down heaviest 'Net users to DSL speeds
Discussion: TechSpot and BloggingStocks
Timothy B. Lee / Ars Technica:
Fair use gets a fair shake: YouTube tot to get day in court  —  The saga of the copyright-infringing toddler continues as a California court refused to dismiss a lawsuit claiming that Universal Music had filed an improper takedown notice under the Digital Millennium Copyright Act.
Miguel de Icaza:
SecondLife rolls out Mono-powered servers  —  Big news for the Mono team today.  —  Linden has started the roll out of their Mono-powered simulation servers.  —  Users can now opt into having their LSL scripts executed using the Mono VM (it remains an opt-in feature …
Discussion: The Register
RELATED:
Babbagelinden / Official Second Life Blog:   Mono Launch  —  I'm delighted to announce that Mono is ready …
Rafe Needleman / Webware.com:
Zoho launches document sharing service  —  Today's addition to the rapidly-expanding suite of Zoho's productivity apps is Zoho Share, a straightforward utility for sharing word processing documents, spreadsheets, PDF files, and slide shows.  The online app reads in several popular document formats …
RELATED:
Raju Vegesna / Zoho Blogs:
Introducing Zoho Share: Sharepoint Meets YouTube
Sarah Lacy:
6% Can Be a Lot More Than You Think  —  Earlier this week, Paisano created quite a stir with his review of Y Combinator's demo day.  The reaction certainly shocked me, as I thought it was a pretty balanced piece.  He gave Y Combinator credit for a lot of Web innovation while bringing …
Reuters:
Apple, MTS agree on iPhone sales in Russia  —  Apple Inc (AAPL.O: Quote, Profile, Research, Stock Buzz) has agreed with Mobile TeleSystems (MBT.N: Quote, Profile, Research, Stock Buzz) (MTS) on the sale of iPhones in Russia and retail sales will begin in October, a market source told Reuters on Thursday.
RELATED:
Anastasia Teterevleva / Reuters:
Apple, MTS agree on iPhone sales in Russia: source
Discussion: VentureBeat
Thorsten / RightScale Blog:
Why Amazon's Elastic Block Store Matters  —  On the technical side, Amazon's EBS service may look like “just” another great new feature of the Elastic Compute Cloud, but on the business side it enables a whole slew of new customers.  I won't pretend that I understand all the new uses …
RELATED:
Electronista:
Sony Ericsson intros its first T-Mobile USA phone  —  Sony Ericsson today broke newer ground with the launch of the TM506, the company's first ever cellphone for T-Mobile's US branch.  The clamshell is pitched as a fashion device but is also one of T-Mobile's few 3G phones …
Discussion: PhoneReport v2.0
RELATED:
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Discussion: 9 to 5 Mac, MacUser, Switched, TeleRead and TUAW
Sam Oliver / AppleInsider:
Apple may report unprecedented 3 million Mac quarter  —  The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API  —  12seconds has a goal: It wants to be the go-to platform for video status updates.  In order to make a good platform, you need a good application programming interface (API).  Today, 12seconds is launching that API and announcing its first three partners.
Ina Fried / Beyond Binary:
Photosynthing the nation's capital  —  A synth of images of the Lincoln Memorial.  Click on the image for a larger view.  —  (Credit: Ina Fried/CNET News.com)  —  WASHINGTON, D.C.—On Monday, I got a demo of how Microsoft was opening up Photosynth to consumers.  On Wednesday, I put it to the test.
Allie Winter / RCR Wireless News:
Sprint Nextel cuts phone-as-modem pricing from $50 to $15 per month  —  Sprint Nextel Corp. is providing another possible incentive for customers to stick around, knocking $35 off one of its monthly plan offerings — but shoppers will need to check the fine print.
Michael Arrington / TechCrunch:
New C-SPAN Sites Get Way Unboring With YouTube, Twitter, Qik, Flash...  I'm willing to stand up and say it.  C-SPAN, which is dedicated to airing non-stop coverage of government proceedings and public affairs programming, is the one channel that we all skip past as fast as possible …
Discussion: Portfolio.com
Svetlana Gladkova / Profy:
Embargo Breakers: Who Exactly Do You Write For?  —  It seems that recently the problem with embargoes and breaking them has grown acute again.  I for one have seen at least 3 embargoes broken this week only and I can imagine there are others where I am simply unaware of the embargo time.
Discussion: The Inquisitr
Staci D. Kramer / paidContent.org:
ESPN-MLBAM: Skipper: ‘Just Needed A New Deal’, Bowman: Local Live Steaming ‘When Time Is Right’  —  Last December, ESPN (NYSE: DIS) exercised an opt-out clause in its seven-year digital rights contract with Major League Baseball Advanced Media.  Today, the two announced a new deal that runs through 2013 …
Discussion: VentureBeat and mocoNews.net
 
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 More Items: 
Flickr Blog:
Our new slideshow: pass the popcorn!
Polvi / Extend Firefox:
Announcing the Extend Firefox 3 Winners
mobilenewscwp.co.uk:
Mobile broadband to hit 100Mbps
Discussion: DSLreports and IntoMobile
Business Technology:
Helping Thousands of Software Firms Bloom
Discussion: Valleywag
Stefanie Olsen / CNET News.com:
Venture money finds India, China tech
Discussion: VentureBeat
Cyrus Farivar / Salon:
Has Palm gotten its groove back?
Discussion: Bits, PalmAddicts and Gizmodo
Michael Masnick / Techdirt:
30% Of Internet Users Admit To Buying From Spam
Discussion: channelweb.co.uk
 Earlier Items: 
Michael Masnick / Techdirt:
EMI/Virgin Records Sues Platinum Selling Band For $30 Million …
Nathania Johnson / Search Engine Watch Blog:
CitySquares.com is Fastest Growing Search Site
Discussion: Lost Remote
BBC:
New PlayStation and PSP unveiled
BBC:
Web browser to get ‘privacy mode’
Priya Ganapati / Gadget Lab:
iPhone of Home Phones Coming Next Year
Software Freedom Law Center:
A Practical Guide to GPL Compliance
Ryan Grove / wonko.com:
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone
Fred / A VC:
Ten Things I Want On My Mobile Phone