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Q&A with Jobs: 'That's what happens in technology' — It's not every day you slice the price of a popular product by one-third. — But Apple CEO Steve Jobs did just that Wednesday with the iPhone. By the end of the day, the combination cellphone, iPod and Internet device was available for $399, down from $599.
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Apple screwed you: So now what? — The $200 price drop isn't going over well with readers. So here are a few TUAW tips for how to handle this situation: — Returns. If you're within the first 14 days of purchase, you're golden. Go back to the store and raise hell.

How To Get $200 Back If You Just Got An iPhone — Did you just buy an 8GB iPhone and paid full price? And are you feeling upset over the $200 dollar price drop that Apple (AAPL) just announced? Well there is a way you can help yourself and get $200 back. Apple's store return policy states:


Steve Jobs live — Apple's "The beat goes on" special event — 9:20AM PDT - They kept everyone outside a little longer than we would have liked, but they're finally admitting. This is the Moscone West — we're assuming the huge hall Steve launched the iPhone in back in January.
Discussion:
Gearlog, Apple, Gizmodo, michael parekh on IT, MacRumors, JoeHewitt.com, The Apple Core, Switched, AccMan Pro, mocoNews.net, geeksugar, The Mobile Gadgeteer, PR Newswire, theory.isthereason, PC World, The Technology Chronicles, Life On the Wicked Stage, Apple 2.0, InsideMicrosoft, Digital Noise, deal architect, Hardware 2.0, Joystiq, Techdirt, BloggingStocks, Epicenter, Global Nerdy, Digital Daily, Computerworld, Macworld, Ed Burnette's Dev Connection, Between the Lines, Silicon Valley Blog, p2pnet, Good Morning Silicon Valley, dslreports.com, Podcasting News, bub.blicio.us, Zoli's Blog, Google Blogoscoped, Engadget Mobile, PSFK and Robert McLaws


Apple cuts 8GB iPhone price to $399 — With the new heat the iPhone will be getting from the iPod Touch, Apple decided to lower the barrier of entry to a much more palatable $399, and that's for the 8GB model, which just yesterday was rocking at $599 pricepoint.


Apple's iPod touch gets official
Discussion:
Inquirer, Engadget Mobile, MacUser, Infinite Loop, Derek K. Miller, Tech Blog, Medialoper and Gizmodo

Will 2007 be like 1984? — I followed the Apple event …
Discussion:
Christopher S. Penn, Engadget, Geek Speaker, rexblog.com, geeksugar, Between the Lines and BloggingStocks

Apple Sets iPhone Price at $399 for this Holiday Season
Discussion:
Podcasting News, mocoNews.net, Salon: Machinist, The Unofficial Apple Weblog and The Apple Core

Apple Unveils iPod touch
Discussion:
PC World: Techlog, iPhone Atlas, Podcasting News, Bit Player, Popgadget, Josh Bancroft's … and B.L. Ochman's weblog

"We found it!" — Here's a search box: — Search in Reader — Doesn't seem all that special, does it? Most Google sites have it. But let's look at where it is: — That's right, search is finally in Google Reader. Now you can find that that apricot recipe you came across a few months ago and now have a craving for.
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Google Reader Adds Search — As mentioned in the previous post, Google Reader is now mature. But how could it mature be without having a search feature? The wait is over: Google Reader finally added search. — You can search all your feeds, the feeds from a folder or the posts from a single feed.

Are Books Passé? Web Giants Envision the Next Chapter — Technology evangelists have predicted the emergence of electronic books for as long as they have envisioned flying cars and video phones. It is an idea that has never caught on with mainstream book buyers.
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e-Books, Yet Again — This Time Amazon Gears Up To Fail — Amazon is about to introduce yet another attempt at an e-book, the NYT reports. The Kindle will go on sale this fall for $400 to $500. The NYT summarizes the many failed attempts to introduce e-books, and wonders if this one will finally succeed.


High-Speed Video Store in the Living Room — If you had to make a master list of all the world's problems, "limited access to movies" probably wouldn't appear until page 273,996. — Truth is, life is teeming with opportunities to see movies: movie theaters, video stores, DVD-by-mail services …
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Idiots In The Box, Part Deux: Vudu's Movie Box Launches …
Discussion:
USA Today


10 Future Web Trends — We're well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more.


Microsoft's LucidTouch: a multi-touch display with pseudo-transparency — From Apple's iPhone to Microsoft's Surface, multi-touch user interfaces are becoming all the rage. The only trouble is that our fingers are both a tool and a hindrance; whatever we're interacting with on the display …
Discussion:
acm.org


Google Spreadsheets Lets You Import Online Data — Google Spreadsheets wins the prize for the coolest new features launched this summer in Google's web applications. — The magical autofill lets you type the first elements from a series, select them, drag the fill handle (a small blue square) …
Discussion:
Google Blogoscoped

How to have a happy CTO & CEO marriage — In a web-based startup company the most important relationship is often between the CEO and CTO. — VC Brad Feld touches on this issue in a pair of posts today (The Constipation of Scale and Lighten Up / Tighten Up).
Discussion:
Feld Thoughts