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Microsoft:
Microsoft to modernize Special Olympics, raise system to the cloud  —  “We're so excited.  This is going to change our world.” says Special Olympics Chief Executive Officer Janet Froetscher.
Zoho:
Tricks & Treats: 5 ways to sweeten your email marketing  —  While Halloween is by tradition the scariest day on the calendar, it's also the official transition into the holiday season.
SAY Media / SAY Daily:
Don't Look Now: Here Come the Disappearing Message Apps  —  Get ready for a world of expiring photos and vanishing status updates.
AdExchanger:
AOL's Cross-Device Solution Aims To Cure The Advertiser's Attribution Headache  —  If an advertiser runs a mobile campaign, but the targeted consumer doesn't convert on her mobile device, that doesn't mean the campaign failed.