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10:45 PM ET, October 5, 2009

Techmeme

 Top Items: 
Federal Trade Commission:
FTC Publishes Final Guides Governing Endorsements, Testimonials  —  Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements  —  The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep …
RELATED:
Michael Learmonth / AdAge:
FTC Cracks Down on Blogger Payola, Celebrity Tweets  —  Rules on Endorsements and Testimonials Extended to Social Media  —  NEW YORK (AdAge.com) — The Federal Trade Commission is cracking down on blogger payola.  —  The agency, which protects consumers from fraud or deceptive business practices …
Etan Horowitz / Etan on Tech:
FTC says bloggers must disclose payments and freebies when reviewing products or risk being fined $16,000  —  UPDATE 3:50 P.M.: As Jessica Gottlieb points out in the comments, I neglected to mention in my original post that advertisers could also face fines.
Mike Chambers:
Building Applications for the iPhone with Flash  —  This morning during the day 1 keynote at Adobe Max 2009, Adobe announced that the next version of Adobe Flash (Flash Professional CS5) will include support for creating stand-alone applications for the Apple iPhone and iPod Touch.
RELATED:
Anthony Ha / VentureBeat:
The iPhone finally gets Flash apps — but not Flash websites  —  When Adobe announced the latest version of its Flash technology, a bunch of writers (including me) jumped on the fact that Flash 10.1 would eventually work on most major smartphones, except Apple's iPhone.  Looks like we spoke too soon.
RELATED:
Jonny Evans / 9 to 5 Mac:
US Home Mac ownership hits 12 percent - NPD  —  The NPD Group's 2009 Household Penetration Study, reveals that approximately 12 per cent of all US computer owning households own a Mac, up from 9 per cent in 2008.  —  The researchers note to that while Apple ownership is growing, the mix favors mixed system environments.
Adam D. I. Kramer / Facebook Blog:
How Happy Are We?  —  Every day, through Facebook status updates, people share how they feel with those who matter most in their lives.  These updates are tiny windows into how people are doing.  They're brief, to the point, and descriptive of what's going on this week, today or right now.
RELATED:
Marshall Kirkpatrick / ReadWriteWeb:   Facebook Now Tracking Gross National Happiness; Continues Hoarding Data
Tom Warren / Neowin.net:
Breaking: Thousands of Hotmail passwords leaked online  —  Neowin has received information regarding a possible Windows Live Hotmail “hack” or phishing scheme where password details of thousands of Hotmail accounts have been posted online.  —  An anonymous user posted details of the accounts …
RELATED:
Gregg Keizer / Computerworld:
Microsoft confirms phishers stole ‘several thousand’ Hotmail passwords
Discussion: Agence France Presse
Stephanie Clifford / Media Decoder:
Condé Nast's Executive on Why the Company Closed Four Magazines  —  In an interview at Condé Nast headquarters Monday morning, chief executive Charles H. Townsend explained why he had made the cuts he had.  The simple answer: the magazines were losing money.
RELATED:
Slash Lane / AppleInsider:
Psystar sells Snow Leopard virtualization to third-parties  —  In spite of an ongoing legal dispute with Apple, clone Mac maker Psystar Monday announced plans to license its virtualization technology for Mac OS X to third-party hardware vendors.  —  The new Psystar OEM Licensing Program …
Simon Avery / Globe and Mail:
Bell, Telus to launch iPhone next month  —  Move will break Rogers' year-long stranglehold; telcos set to launch next-generation wireless network ahead of schedule  —  BCE Inc.'s BCE-T Bell Canada and Telus Corp. T-T will begin selling the iPhone next month, breaking the stranglehold …
Kim-Mai Cutler / VentureBeat:
Why Charles River Ventures sat out on Twitter's latest round  —  When Twitter raised its most recent round of funding at $1 billion, a few players were conspicuously absent, including Union Square Ventures and Charles River Ventures.  —  Why did Charles River sit out?  Size and strategy.
Discussion: Internet Evolution and Mashable!
Paul Miller / Engadget:
Microsoft Research shows off multitouch mouse prototypes  —  Rather odd timing, given some recent developments in the Apple camp, but Microsoft Research has just surfaced some of its incredibly wild multitouch mouse prototypes.  Each one uses a different touch detection method …
Dean Takahashi / VentureBeat:
AVG launches free antivirus suite as Microsoft crashes its party  —  AVG Technologies has made itself into a familiar name on the Internet by giving users antivirus software at a pretty good price: free.  That's how it got 85 million users.  Today, the company is announcing that the ninth version …
David A. Fahrenthold / Washington Post:
Apple Leaving Chamber of Commerce Over Climate Change Stance  —  Apple Inc. is pulling out of the U.S. Chamber of Commerce because of the chamber's strident criticism of plans to reduce U.S. greenhouse-gas emissions, the computer giant said Monday.  —  In a letter to the chamber of commerce's president …
Jenna Wortham / Bits:
Vonage Releases Calling Apps for iPhone and BlackBerry  —  While the Google Voice application for the iPhone continues to be hung up in Apple's review process, a similar application from another company has passed with flying colors.  —  On Monday, Vonage, the Internet telephony company …
Larry Dignan / Between the Lines:
U.S. Internet ad revenue: Down 5.3 percent; Search rules  —  U.S. Internet advertising revenue checked in at $10.9 billion for the first six months of 2009, down 5.3 percent from a year ago, according to the Internet Advertising Bureau and PricewaterhouseCoopers.
Laura June / Engadget:
Gateway's Windows 7-boasting EC18T tablet images, specs leak onto the screen  —  Hey, what's this attractive looking dude?  Well, from the looks of it, it's Gateway's not-yet-announced or previously spied tablet PC.  A tipster with access to a seemingly infinite number of photos of this bad boy …
Stephen Lawson / Computerworld:
Verizon opens 4G lab, venture-capital group  —  Verizon Wireless is bringing together venture capital firms and network equipment vendors, as well as opening a lab for testing devices, as it tries to make sure its LTE (Long-Term Evolution) business hits the ground running.
Discussion: GigaOM and mocoNews
Matthew Lasar / Ars Technica:
GOP to FCC: analysis first, then net neutrality rules—maybe  —  The Republicans have declared themselves the Party of No Neutrality with a series of statements and Senate amendments trying to block the policy at the FCC.  The latest pushback comes from Rep. Cliff Stearns (R-FL) …
Discussion: Associated Press
John Cook / TechFlash:
I Can Has Cheezburger tops one billion views, names new exec  —  The I Can Has Cheezburger empire has a new name and a new chief revenue officer to help make money off all of those quirky cat photos and funny failure videos.  The Seattle online network of comedy Web sites, formerly known as Pet Holdings …
Thanks:atul
The Official Google Blog:
Fast, simple and now stylish: Google Chrome with Artist Themes  —  We're always keen to share updates about our browser Google Chrome.  This past month, we launched a new stable release with speed improvements and updates to key features, as well as a little something extra to make your browser pop: themes.
Dean Takahashi / VentureBeat:
Playdom raising a significant round of capital  —  Playdom, the hot social gaming company that dominates games on MySpace and is moving into Facebook and iPhone games, is raising a significant round of venture capital, VentureBeat has learned.  —  The company is raising a sizable round …
Michael Arrington / TechCrunch:
Founder Institute Expands To San Diego And Washington DC  —  Adeo Ressi's Founder Institute, which just completed its first successful “semester” in Silicon Valley, is expanding to new cities.  First up are Washington DC and San Diego, California.  —  The program was first announced in March 2009.
Sarah Perez / ReadWriteWeb:
Amazon Announces Mobile Payments Service  —  Today, Amazon launched a new service which brings the company's payment processing tools to mobile devices.  Called the “Amazon Mobile Payments Service,” the technology includes a set of APIs (application programming interfaces) …
Los Angeles Times:
Will Hulu make you pay to watch?  —  Comcast is in talks about creating a joint venture that would combine its entertainment assets with the video website's parent, NBC Universal.  A deal could end free viewing of some TV shows.  —  Hulu offers a variety of videos from cable and broadcast television free to users of the website.
 
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 More Items: 
John Cook / TechFlash:
New Verizon ad campaign takes a direct swipe at AT&T's network
Discussion: Computerworld and Digital Daily
Greg Sandoval / CNET News:
Hollywood hunts The Pirate Bay; site down again
Discussion: TorrentFreak
Sarah Arnquist / New York Times:
In Rural Africa, a Fertile Market for Mobile Phones
Liz Gannes / NewTeeVee:
YouTube Grows to Embrace (and Maybe Apply) User Research
Discussion: YouTube Blog and TechCrunch
BBC:
England match to be internet only
Discussion: Guardian and Electricpig.co.uk
Cade Metz / The Register:
DDoS attack rains down on Amazon cloud
Discussion: Network World
 Earlier Items: 
MG Siegler / TechCrunch:
Foursquare's Impressive Roster Of Angels Continue To Be Revealed.
Discussion: Carsonified
Michael Arrington / TechCrunch:
Yahoo Buys Full Page Front Page Ad In Times Of India
Discussion: Andy Beal's Marketing Pilgrim, Thanks:atul
Emil Protalinski / Ars Technica:
Rumor: Windows Live Wave 4 beta this week
Discussion: The Register and Softpedia News