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1:40 PM ET, August 21, 2008

Techmeme

 Top Items: 
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple  —  Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.  —  The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
RELATED:
Thomas Ricker / Engadget:
Microsoft enlists Seinfeld, Gates to battle “Get a Mac” ads  —  Those Apple “Get a Mac” ads have long been an annoyance to Microsoft and to Bill Gates in particular.  No surprise as Apple, emboldened by rising market share, continues to ratchet up the venom with quips like …
Amazon Web Services Blog:
Amazon EBS (Elastic Block Store) - Bring Us Your Data  —  A few months ago I talked about our plans to offer a persistent storage feature for Amazon EC2.  At that time I indicated that the service was in a limited alpha release with a small number of customers.
RELATED:
Thorsten / RightScale Blog:
Amazon's Elastic Block Store explained  —  Now that Amazon's Elastic Block Store is live I thought it'd be helpful to explain all the ins and outs as well as how to use them.  The official information about EBS is found on the AWS site, I've written about the significance of EBS …
Thorsten / RightScale Blog:
Why Amazon's Elastic Block Store Matters
Discussion: InfoWorld
Werner Vogels / All Things Distributed:
Amazon EBS - Elastic Block Store has launched
Ina Fried / Beyond Binary:
Photosynthing the nation's capital  —  A synth of images of the Lincoln Memorial.  Click on the image for a larger view.  —  (Credit: Ina Fried/CNET News.com)  —  WASHINGTON, D.C.—On Monday, I got a demo of how Microsoft was opening up Photosynth to consumers.  On Wednesday, I put it to the test.
Discussion: Imaging Insider and WinBeta
RELATED:
Josh Lowensohn / Webware.com:
Microsoft launches 3D wonder Photosynth for consumers  —  On Wednesday night, Photosynth, a technology demo from Microsoft Live Labs, is graduating from its “ooh, that's pretty” status to being a viable Web service for consumers.  —  The technology, which takes a grouping of photographs …
Timothy B. Lee / Ars Technica:
Fair use gets a fair shake: YouTube tot to get day in court  —  The saga of the copyright-infringing toddler continues as a California court refused to dismiss a lawsuit claiming that Universal Music had filed an improper takedown notice under the Digital Millennium Copyright Act.
RELATED:
David Chartier / Infinite Loop:
Microsoft demands Xbox LIVE iPhone app to be set free  —  People seem to really like this App Store thing we keep hearing about, and apps are selling for the iPhone and iPod touch like hot cakes.  One too-descriptively-named app, 1337pwn XBOX Live Friends Application (iTunes link) …
Discussion: Geek Gestalt and WebProNews
MG Siegler / VentureBeat:
12seconds extends its 15 minutes of fame with an API  —  12seconds has a goal: It wants to be the go-to platform for video status updates.  In order to make a good platform, you need a good application programming interface (API).  Today, 12seconds is launching that API and announcing its first three partners.
RELATED:
Michelle Thatcher / Webware.com:   Video status site 12seconds launches API
Jeremiah Owyang / Web Strategy:
What Facebook's New ‘Engagement Advertising’ Means to Brands  —  Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.  —  A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook …
Discussion: All Facebook
RELATED:
Caroline McCarthy / The Social:   Facebook's ‘Engagement Ads’ tests the waters
Jonathan D. Glater / New York Times:
Welcome, Freshmen.  Have an iPod.  —  Taking a step that professors may view as a bit counterproductive, some universities are doling out Apple iPhones and Internet-capable iPods to students.  —  The always-on Internet devices raise some novel possibilities, like tracking where students congregate.
Discussion: TeleRead, TUAW and GottaBeMobile
Ryan Grove / wonko.com:
Yahoo! Search brings Search Assist, SearchMonkey, and more to the iPhone  —  In June, my boss came to me with a challenge: bring the full Yahoo! Search experience—including SearchMonkey, Search Assist, shortcuts, and other awesome Yahoo! Search features—to the iPhone with as few compromises as possible.
Discussion: Webware.com, WebProNews and Mashable!
RELATED:
Barry Schwartz / Search Engine Land:   Yahoo Search Launches iPhone Safari Version
Fred / A VC:
Ten Things I Want On My Mobile Phone  —  1) Shazam for places - I blogged about this when I was in Scotland earlier this month.  I met a company at TechStars yesterday that might be able to build it.  I hope they do.  —  2) Shazam for people - same idea. even more possibilities for this one.
Discussion: Mobile Industry News
Matt Buchanan / Gizmodo:
Video: BlackBerry Bold vs. iPhone Web Browser Showdown (It Gets Ugly)  —  We've seen the BlackBerry Bold and iPhone head-to-head before, as well as the Bold's greatly improved browsing powers over past BlackBerrys, but not side-by-side in a web browser race.  It actually gets pretty ugly, uglier than we thought it would.
Business Wire:
Quantcast Names Industry Veteran Todd Teresi Chief Revenue Officer  —  Teresi to Join September 1, 2008, to Accelerate Market Adoption of Quantcast's Services for Publishers, Networks, Agencies and Marketers  —  SAN FRANCISCO—(BUSINESS WIRE)—Quantcast, the pioneering provider of the world's …
RELATED:
Abbey Klaassen / AdAge:
Quantcast Nabs Yahoo Exec for Its Chief Revenue Officer
Discussion: paidContent.org and Valleywag
BBC:
Web browser to get ‘privacy mode’  —  Microsoft is planning a “privacy mode” for the next release of its Internet Explorer (IE) web browser.  —  By clicking a button, users of IE8 will be able to limit how much information is recorded about where they go online and what they do.
Discussion: Technology Live and Slashdot
Larry Dignan / Between the Lines:
Dell bets on Salesforce.com's platform as a service  —  Amid a quarter that Salesforce.com CEO Marc Benioff called “spectacular,” but spooked analysts worried about future growth was an interesting nugget: Dell has jumped on the platform as a service bandwagon.
RELATED:
Seeking Alpha:
Salesforce.com F2Q09 (Qtr End 7/31/08) Earnings Call Transcript
Rafe Needleman / Webware.com:
Zoho launches document sharing service  —  Today's addition to the rapidly-expanding suite of Zoho's productivity apps is Zoho Share, a straightforward utility for sharing word processing documents, spreadsheets, PDF files, and slide shows.  The online app reads in several popular document formats …
MG Siegler / VentureBeat:
LinkedIn launches an iPhone app, it's simple but it means business  —  If the iPhone wants to be taken serious as a business device it's going to have to have applications other than More Cowbell (the app that lets you simulate playing a cowbell).  A definite must-have for business users is LinkedIn, the professional online network.
 
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 More Items: 
Ashlee Vance / The Register:
Reg server and chip hack molested by Gray Lady
Svetlana Gladkova / Profy:
Embargo Breakers: Who Exactly Do You Write For?
Michael Masnick / Techdirt:
EMI/Virgin Records Sues Platinum Selling Band For $30 Million …
Nate Anderson / Ars Technica:
Verizon: we need freedom to delay P2P traffic when necessary
Discussion: DSLreports
Nathania Johnson / Search Engine Watch Blog:
CitySquares.com is Fastest Growing Search Site
Discussion: Lost Remote
BBC:
New PlayStation and PSP unveiled
Dan Frommer / Silicon Alley Insider:
Yahoo-Intel TV Widgets Sound Neat, But Leave Us Wanting More
Chrisbrogan Com / chrisbrogan.com:
Social Media Events Are Fragmenting
 Earlier Items: 
Priya Ganapati / Gadget Lab:
iPhone of Home Phones Coming Next Year
Discussion: DVICE, OhGizmo!, SlashGear and Engadget
Stefanie Olsen / CNET News.com:
Widget makers get a makeover
Software Freedom Law Center:
A Practical Guide to GPL Compliance
Dana Blankenhorn / Open Source:
The new Intel gets open source mojo with SpikeSource
Discussion: Business Wire and TechCrunchIT
Robert Andrews / paidContent.org:
Microsoft Rejigs For Commercial Search, Multimap Leads The Way
Dave Rubert / NaviGadget:
tomtom PRO 4000 and 8000  —  TomTom just introduced what they call …
MG Siegler / VentureBeat:
Spotted: FriendFeed Beta — coming soon
Discussion: WinExtra and The Blog Herald
Michael Masnick / Techdirt:
If You're Looking To Learn Basic Economics, Here's A Free Textbook
Discussion: The Equity Kicker