Top Items:
Wall Street Journal:
Yahoo to Test Google Ads As It Mulls Broader Deal — Yahoo Inc. said it will carry search advertising from Google Inc. as part of a test effort that could lead to a broader partnership and boost Yahoo's leverage in its ongoing takeover standoff with Microsoft Corp.
Discussion:
The Register, HipMojo.com, paidContent.org, Tech Beat, CenterNetworks, VentureBeat, Between the Lines, Furrier.org, Epicenter, Good Morning Silicon Valley, Digital Daily, TECH.BLORGE.com, Gadgetell, Micronet's blog, TechCrunch, Silicon Alley Insider, Mashable!, WebGuild, Andy Beal's Marketing Pilgrim, Domain Name Wire, Internet Marketing …, Valleywag and BloggingStocks
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Business Wire:
Yahoo! to Conduct Limited U.S. Test of Google's AdSense for Search Service — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results.
DealBook:
Yahoo to Announce Test Partnership With Google — Another shot has been fired in the increasingly bitter battle between Microsoft and Yahoo. — The Internet company said it would begin a limited test of Google's search advertising technology as part of efforts to remain independent from Microsoft.
Microsoft:
Microsoft Comments on Yahoo! Announcement — Microsoft Comments on Yahoo! Announcement — REDMOND, Wash. — April 9, 2008 — Microsoft Corp. (NASDAQ: MSFT) today issued the following statement from Brad Smith, Microsoft's General Counsel, related to an announcement today by Yahoo! Inc. (NASDAQ: YHOO):
Barry Schwartz / Search Engine Land:
Confirmed: Yahoo To Test Google AdSense For Search Ads — Yahoo has confirmed a Wall Street Journal report that it will be testing Google's paid search ads alongside its own for the next two weeks and involving no more than 3 percent of Yahoo's search pages in the United States. From the Yahoo statement
Discussion:
paidContent.org, Techdirt, Los Angeles Times, Coop's Corner, Google Blogoscoped, CNET News.com, Tech Trader Daily, TG Daily and Electronista
Larry Dignan / Between the Lines:
Gartner: Windows collapsing under its own weight; Radical change needed — Microsoft's Windows juggernaut is collapsing as it tries to support 20 years of applications and becomes more complicated by the minute. Meanwhile, Windows has outgrown hardware and customers are pondering skipping Vista to wait for Windows 7.
Bret Taylor / Bret Taylor's blog:
We need a Wikipedia for data — I just started blogging. I am not sure what I want to write about, but I think one theme will be “things I want but want someone else to build.” This article describes one of those things. — At Google, I worked on a number of projects that required data from third party data sources.
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PC World:
First Look: Adobe Media Player — Peter Cohen, Macworld.com — Leveraging Adobe Interactive Runtime (AIR), Adobe Media Player is a cross-platform compatible media delivery option for user who want to watch video online and, in some cases, download them. Here's a look at what to expect.
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Matt Buchanan / Gizmodo:
Amazon Handing Out $50 to HD DVD Victims — Following up Best Buy's $50 pledge to HD DVD victims, Amazon is also doling out a $50 credit to anyone who bought Toshiba's folly before Feb. 23, 2008. Naturally, they're encouraging you to use it on a shiny new Blu-ray player …
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Owen Thomas / Valleywag:
Ashton Kutcher-backed startup Ooma is falling apart — Hold the phone: Voice-over-Internet startup Ooma is flailing, despite — or perhaps because of — a viral-video marketing campaign directed by Hollywood star Ashton Kutcher. Ooma launched its product, a $400 device which offers unlimited phone calls …
Preston Gralla / Computerworld Blogs:
Five reasons why Vista beats Mac OS X — IT TOPICS:Desktop Applications, Enterprise Software & Services, Macintosh & Apple, Operating Systems, Software, Windows & Microsoft — The conventional wisdom, that Mac's OS X is superior to Windows Vista, is flat-out wrong.
Discussion:
duncanriley.com, Hardware 2.0, Mark Evans, Chris Pirillo, Geek News Central, CrunchGear, MacUser and The Unofficial Apple Weblog
Aidan Malley / AppleInsider:
Latest iPhone 2.0 beta reveals 3G chipset — Hidden away in the latest test firmware for iPhone developers is the mention of the chipset that will power third-generation cellular Internet access in Apple's next generation of the device. — Discovered by the creators of the popular ZiPhone jailbreak …
Discussion:
VentureBeat, InfoWorld, IntoMobile, CrunchGear, Apple 2.0, Infinite Loop and MacDailyNews
Marshall Kirkpatrick / ReadWriteWeb:
Google Stiffs Nonprofits, Launches Second Rate Widget Builder With No Hosting — The new Google Gadget Builder for Organizations looks like the easiest way there is to build a widget for webpages or a gadget for iGoogle. Intended for nonprofit organizations, the Gadget Builder lets widget …
Discussion:
Beth's Blog
Stephen Shankland / Webware.com:
Flickr purists gripe about video expansion — Shortly after Flickr added videos to its photo-sharing site, a number of users are up in arms. — The No Video on Flickr group amassed more than 4,000 members just a few hours after the new feature launched. — “I love Flickr …
Nate Westheimer / Silicon Alley Insider:
Google's App Engine: Aiming At Facebook, Not Amazon — There's no shortage of stories about Google's newly launched App Engine, but almost all of them get it wrong — because they compare the new service to Amazon's EC2 and S3 services (AMZN). — If the Silicon Valley echo chamber wants …
Robert Andrews / paidContent.org:
Last.fm's Free Music ‘Boosts Sales’; Unlimited Services ‘To Kick In By 2012’ — Last.fm claims its 12-week-old free, full-track music streams have resulted in 119 percent more CD and download sales through its Amazon.com (NSDQ: AMZN) click-through partnership.
Erick Schonfeld / TechCrunch:
Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace — Google is obviously making big moves into the enterprise. In February, it relaunched JotSpot as Google Sites under the enterprise group, and next week it is expected to announce deeper integration of Google Apps …
