Top Items:
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
RELATED:
Erick Schonfeld / TechCrunch:Microsoft Tells Advertisers “Engagement” …
Discussion:
Advertising Lab
Mary Jo Foley / All about Microsoft:Microsoft unveils new proposed advertising metric and tool
Discussion:
WinBeta
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion:
paidContent.org, CNET News.com, Salon, eWeek, DSLreports, Digital Daily, Computerworld, VentureBeat and dailywireless.org
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Corey Boles / Wall Street Journal:
FCC Ready to Act on Net Neutrality — CAMBRIDGE, Mass. — A senior executive from Comcast Corp. clashed Monday with academics and a public interest group over whether the company is managing the traffic that flows over its broadband Internet network in a reasonable manner.
Discussion:
VoIP Blog
Eric Bangeman / Ars Technica:War of words continues over white space broadband prototype
Discussion:
CNET News.com
AppleInsider:
New MacBook Pro part numbers surface in inventory systems — The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
Discussion:
ParisLemon, Engadget, Gizmodo, The Boy Genius Report, CrunchGear and The Unofficial Apple Weblog
RELATED:
Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent. Yep, still — MacRumors' handy “Buyer's Guide” has listed the MacBook Pro at “Don't Buy” for several months now. The guide compares the number of days since the release of the last update and the average number of days between updates.
Michael Mace / Mobile Opportunity:
Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
RELATED:
Matthew Miller / The Mobile Gadgeteer:Are 3rd party mobile applications dead? I hope not.
Discussion:
PalmAddicts
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover — PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday. — In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
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Hal Varian / Official Google Blog:
Our secret sauce — I was recently a guest columnist on the Freakonomics Blog. There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details — Sun confirms what Intel has been dying to tell us, at least off the record — Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million — Many startups have tried to take on social news site Digg. Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
RELATED:
Nokia:
Nokia and University of Cambridge launch the Morph - a nanotechnology concept device — New York, US and Espoo, Finland - Morph, a joint nanotechnology concept, developed by Nokia Research Center (NRC) and the University of Cambridge (UK) - was launched today alongside the “Design and the Elastic Mind” …
Discussion:
The Boy Genius Report, All News Feeds, Engadget, TreeHugger, InfoWorld, SMS Text News, IntoMobile, DailyTech, GottaBeMobile, Phone Scoop and Digital Trends
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million — Funding Monday continues. NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners. GlenRock Israel also put money into the round.
Discussion:
GigaOM, outbrain, MYBLOG by Ouriel, CenterNetworks, VentureBeat, Gawker, Lgilab, VC Cafe and Silicon Alley Insider
Austin Modine / The Register:
Novell wants PlateSpin for $205m — Canadian virtualization startup consumed — Novell wants to buy the Toronto-based virtualization firm PlateSpin for $205m cash. And you know what, they probably will. — The Linux vendor said the to-be-acquired company will continue to operate …
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize — Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both. — On Tuesday, it was announced that he had won …
Discussion:
Jarrett House North
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal — Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
DigiTimes:
Acer to push BD notebooks in 2Q08 — Acer predicts that the sales boost of Blu-ray drives will first be seen in notebooks rather than stand-alone players and is planning to launch BD supporting notebooks in the second quarter, according to Scott Lin, president of Acer Taiwan.
