Top Items:
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
RELATED:
Scott Karp / Publishing 2.0:Microsoft Announces Engagement Mapping ROI Black Box, Technology …
Discussion:
WinBeta
Lessig Blog:
On why I am not running — With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement. I explain the thinking in this 5 minute video (a new record for me!). First question: What happens to the contributions to Lessig08?
Discussion:
MediaShift, Salon, AppScout, InfoWorld, Ars Technica, Techdirt, The 463, The Lede, Vindu's View from the Valley, Social Media and techPresident
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out — Adobe's AIR platform allows developers to create web applications that run on your desktop without the need of a web browser. Now that AIR has dropped the beta tag (see our previous coverage), it's time to look at some of the AIR apps you can use today.
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AppleInsider:
New MacBook Pro part numbers surface in inventory systems — The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
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Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion:
GigaOM, CNET News.com, paidContent.org, Salon, Webware.com, Ars Technica, DSLreports, Digital Daily, VentureBeat, Valleywag, GigaLaw.com Daily News and dailywireless.org
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Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover — PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday. — In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
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CNN:
Questions over extent of YouTube blockade — ISLAMABAD, Pakistan (CNN) — Conflicting reports emerged out of Pakistan on Tuesday over the duration of a Pakistani government block on the video-sharing Web site YouTube for showing a “highly blasphemous Dutch” video.
Discussion:
iPhone Savior
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Hal Varian / Official Google Blog:
Our secret sauce — I was recently a guest columnist on the Freakonomics Blog. There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Discussion:
Google Operating System, VC Ratings, Joe Duck, Freakonomics, InformationWeek Weblog and Clickety Clack
Michael Arrington / TechCrunch:
DivX Shuts Down Popular Piracy Site Stage6 — We covered Stage6, a DivX-owned site, in October 2006 as part of a roundup of up and coming video sites. The site, which allowed users to upload video in the high quality Divx format, streams video that makes YouTube look shabby in comparison.
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Michael Mace / Mobile Opportunity:
Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Reuters:
Taliban issue ultimatum to Afghan mobile operators — KANDAHAR, Afghanistan (Reuters) - Taliban insurgents on Monday gave Afghan mobile phone operators three days to shut down their networks at night or face attack, as the rebels said international forces used the cellphones to track them down.
Discussion:
DailyTech
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Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse — About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials. The exec in question even claimed …
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details — Sun confirms what Intel has been dying to tell us, at least off the record — Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
Megan Johnston / FinancialWeek.com Breaking …:
Apple's cash: It's one sour cider — Whopping $18.4 billion now idles on balance sheet, fermenting grumbles that Steve Jobs can do better — Talk about your apple juice: The computer company's current cash position is $18.4 billion, up an astounding 20% in a single quarter.
Discussion:
Byte of the Apple, Infinite Loop, The Unofficial Apple Weblog, Macsimum News and MacDailyNews
Mark Wilson / Gizmodo:
Jon Stewart, Bored With Oscars, Pulls Out iPhone — Never before has the futility of watching films on such a tiny screen been so well encapsulated as when Jon Stewart enjoyed Lawrence of Arabia on the Oscar stage last night. If you missed it, we won't spoil the joke for you.
Sarah Perez / ReadWriteWeb:
How To Manage Your Online Reputation — You've spent a lot of time building up your reputation and image both online and off, so it's important to make sure that someone isn't out there dragging it through the mud. The latest tool for reputation management is Trackur …
David Chartier / Ars Technica:
eBay shrugs off strike by sellers, 13% drop in new listings — An uproar earlier this month over yet more changes eBay made to its feedback and fee policies may have yielded some early results. eBay's new policies silence sellers and raise fees, and in response, sellers quickly organized …
