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Microsoft unveils new proposed advertising metric and tool — Last year, after Microsoft bought aQuantive (and after it lost its first alleged bid for Yahoo), Microsoft officials were hot to explain why Web search results should not be viewed as the only or best way to measure online-advertising success.
Discussion:
WinBeta
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Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
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Microsoft to measure ‘engagement’ with online ads — Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks. — The tool, called Engagement ROI, has been integrated …
Discussion:
WebProNews
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DivX shuts down Stage6 video site... DivX on Monday said it would shut down Stage6, its web video hosting service. The decision was made to focus on the company's self-titled video format and encourage its use on other platforms, such as the PS3, Xbox 360, and alternative websites.
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DivX Shutting Down Stage6 Video Service; To Migrate Content To Alternate Platforms
Discussion:
Business Wire
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Nokia and University of Cambridge launch the Morph - a nanotechnology concept device — New York, US and Espoo, Finland - Morph, a joint nanotechnology concept, developed by Nokia Research Center (NRC) and the University of Cambridge (UK) - was launched today alongside the “Design and the Elastic Mind” …
Discussion:
The Boy Genius Report, DailyTech, Engadget, SMS Text News, IntoMobile, All News Feeds, GottaBeMobile, Phone Scoop and Digital Trends
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Adobe Blurs Line Between PC and Web — SAN FRANCISCO — On sabbatical in 2001 from Macromedia, Kevin Lynch, a software developer, was frustrated that he could not get to his Web data when he was off the Internet and annoyed that he could not get to his PC data when he was traveling.
Discussion:
eWeek, Adobe, Between the Lines, TeleRead, InfoWorld, Webware.com, Cathode Tan, Compiler, Paul Mooney, GigaOM, Slashdot, Beet.TV, Leigh's Blitherings, JD on EP, People Over Process, Ryan Stewart and VentureBeat
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Apple Tuesday: super special MacBook Pro, iPhone SDK... or nothing at all? — As you may or may not know, Apple has made some sort of announcement — however minor — every Tuesday since the beginning of 2008. The internet is currently stacked floor-to-ceiling with guesses of what this last Tuesday in February will bring.
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F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion:
Ars Technica
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Mixx, social news competitor to Digg, raises another $2 million — Many startups have tried to take on social news site Digg. Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
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Yahoo's Digg clone gets three months to prove its worth
Discussion:
HipMojo.com
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Sony intros 13.6MP compact cam, 15X hi-zoom — Sony today broke from the normal cycle of camera updates by releasing two updates to its Cyber-shot lineup. The W300 is the first truly compact point-and-shoot to cross the 12-megapixel barrier and produces 13.6 megapixels without extra bulk.
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Fox Said To Be Exploring Termination Of Google Advertising Deal — Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
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Fujitsu Shows 500GB Laptop Drive — The latest entry in high-capacity notebooks is Fujitsu, which will release a laptop with a 500GB drive in May. — Recommend this story? — Laptop computer storage is racing fast towards the 500G-byte level with Fujitsu becoming the third hard-disk drive maker …
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Pakistan removed from the Internet — 4:30 PM Eastern (US). — The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
Discussion:
Renesys Blog, Digital Daily, WebProNews, AppScout, DSLreports, BBC, Blogger News Network, The Lede, TECH.BLORGE.com, Ars Technica, BBC NEWS, Techdirt, Slashdot and CNET News.com
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Blogger, Sans Pajamas, Rakes Muck and a Prize — Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both. — On Tuesday, it was announced that he had won …
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Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Discussion:
The Mobile Gadgeteer, Dean Bubley's Disruptive …, GottaBeMobile, deal architect, IntoMobile, Mike Rowehl and JD on EP
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iPhone, Wii guests on stage at this year's Oscars — We keep on telling people that the iPhone and Wii are like totally going to be huge, but maybe they'll finally believe us now that Jon Stewart trotted both out on stage during the Oscars this year. Oh, and perhaps now would be a good …
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Why short is tweet for the blogging community — When I first used the microblogging platform Twitter - which enables users to publish 140-character-long messages via the web and mobile phones - I thought it was silly. Or rather, the uses to which it was being put were silly …
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Comparing Windows Versions: Apples to Oranges to Grapefruit — One of the arguments I hear in defense of Windows Vista's bloated footprint is that it's simply a repeat of the situation faced by users when Windows XP first shipped. Back then, the logic goes, users were complaining …
Discussion:
Ed Bott's Microsoft Report