Top Items:
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
RELATED:
Scott Karp / Publishing 2.0:Microsoft Announces Engagement Mapping ROI Black Box, Technology …
Discussion:
WinBeta
Erick Schonfeld / TechCrunch:Microsoft Tells Advertisers “Engagement” …
Discussion:
Advertising Lab
AppleInsider:
New MacBook Pro part numbers surface in inventory systems — The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
RELATED:
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion:
CNET News.com, Ars Technica, paidContent.org, Salon, Webware.com, DSLreports, Digital Daily, VentureBeat, Valleywag, GigaLaw.com Daily News and dailywireless.org
RELATED:
Cynthia Brumfield / IP Democracy:
Comcast Grilled at FCC P2P Field Hearing — The FCC held today its field hearing on broadband network management practices (audio webcast available here) and during the first panel of the hearing Comcast got beat up a little bit for its P2P throttling practices.
CNN:
Questions over extent of YouTube blockade — ISLAMABAD, Pakistan (CNN) — Conflicting reports emerged out of Pakistan on Tuesday over the duration of a Pakistani government block on the video-sharing Web site YouTube for showing a “highly blasphemous Dutch” video.
RELATED:
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover — PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday. — In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
RELATED:
Lessig Blog:
On why I am not running — With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement. I explain the thinking in this 5 minute video (a new record for me!). First question: What happens to the contributions to Lessig08?
Discussion:
InfoWorld, AppScout, Techdirt, Ars Technica, Vindu's View from the Valley, The 463, Social Media and techPresident
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details — Sun confirms what Intel has been dying to tell us, at least off the record — Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
RELATED:
Hal Varian / Official Google Blog:
Our secret sauce — I was recently a guest columnist on the Freakonomics Blog. There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Discussion:
VC Ratings, Joe Duck, InformationWeek Weblog, Freakonomics, Clickety Clack and Valleywag
Reuters:
Taliban issue ultimatum to Afghan mobile operators — KANDAHAR, Afghanistan (Reuters) - Taliban insurgents on Monday gave Afghan mobile phone operators three days to shut down their networks at night or face attack, as the rebels said international forces used the cellphones to track them down.
Discussion:
DailyTech
RELATED:
Michael Mace / Mobile Opportunity:
Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Verizon:
Verizon Wireless To Issue Device Specs At Open Development Device Conference — BASKING RIDGE, NJ — Verizon Wireless today said its upcoming Open Development Device Conference will feature the release and publication of Version 1. of the technical specifications for new wireless devices …
RELATED:
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse — About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials. The exec in question even claimed …
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out — Adobe's AIR platform allows developers to create web applications that run on your desktop without the need of a web browser. Now that AIR has dropped the beta tag (see our previous coverage), it's time to look at some of the AIR apps you can use today.
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million — Funding Monday continues. NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners. GlenRock Israel also put money into the round.
Discussion:
CNET News.com, outbrain, MYBLOG by Ouriel, VentureBeat, GigaOM, Lgilab and CenterNetworks
Sarah Perez / ReadWriteWeb:
How To Manage Your Online Reputation — You've spent a lot of time building up your reputation and image both online and off, so it's important to make sure that someone isn't out there dragging it through the mud. The latest tool for reputation management is Trackur …
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize — Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both. — On Tuesday, it was announced that he had won …
