Top Items:
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
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Erick Schonfeld / TechCrunch:Microsoft Tells Advertisers “Engagement” …
Discussion:
Advertising Lab
Mary Jo Foley / All about Microsoft:Microsoft unveils new proposed advertising metric and tool
Discussion:
WinBeta
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
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AppleInsider:
New MacBook Pro part numbers surface in inventory systems — The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
Discussion:
Engadget, Gizmodo, The Boy Genius Report, ParisLemon, CrunchGear, O'Grady's PowerPage and The Unofficial Apple Weblog
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Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover — PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday. — In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
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CNN:
Questions over extent of YouTube blockade — ISLAMABAD, Pakistan (CNN) — Conflicting reports emerged out of Pakistan on Tuesday over the duration of a Pakistani government block on the video-sharing Web site YouTube for showing a “highly blasphemous Dutch” video.
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Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details — Sun confirms what Intel has been dying to tell us, at least off the record — Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
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Lessig Blog:
On why I am not running — With lots of mixed feelings, I have decided a run for Congress would not help the Change Congress movement. I explain the thinking in this 5 minute video (a new record for me!). First question: What happens to the contributions to Lessig08?
Discussion:
InfoWorld, Techdirt, Ars Technica, Vindu's View from the Valley, The 463, Social Media and techPresident
Hal Varian / Official Google Blog:
Our secret sauce — I was recently a guest columnist on the Freakonomics Blog. There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Discussion:
VC Ratings, Joe Duck, Freakonomics, InformationWeek Weblog, Clickety Clack and Valleywag
Verizon:
Verizon Wireless To Issue Device Specs At Open Development Device Conference — BASKING RIDGE, NJ — Verizon Wireless today said its upcoming Open Development Device Conference will feature the release and publication of Version 1. of the technical specifications for new wireless devices …
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Michael Mace / Mobile Opportunity:
Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
Michael Masnick / Techdirt:
Dear ABC, You Don't Compete With TiVo By Making A Product Worse — About a year and a half ago, an executive at Disney-owned ABC-TV talked about how the network was experimenting with ways to block people from fast forwarding through commercials. The exec in question even claimed …
Sarah Perez / ReadWriteWeb:
6 Adobe AIR Apps to Check Out — Adobe's AIR platform allows developers to create web applications that run on your desktop without the need of a web browser. Now that AIR has dropped the beta tag (see our previous coverage), it's time to look at some of the AIR apps you can use today.
Sarah Perez / ReadWriteWeb:
How To Manage Your Online Reputation — You've spent a lot of time building up your reputation and image both online and off, so it's important to make sure that someone isn't out there dragging it through the mud. The latest tool for reputation management is Trackur …
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize — Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both. — On Tuesday, it was announced that he had won …
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million — Funding Monday continues. NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners. GlenRock Israel also put money into the round.
Discussion:
CNET News.com, outbrain, MYBLOG by Ouriel, VentureBeat, CenterNetworks, GigaOM, Lgilab, Gawker and VC Cafe
Eric Bangeman / Ars Technica:
RIAA fails again to get default judgment in uncontested case — You'd think that if you filed a lawsuit and the defendant failed to show up, getting a default judgment entered would be a slam-dunk. That hasn't been the case for the RIAA, as a federal judge has denied a default judgment motion filed …
