Top Items:
Microsoft:
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping — New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign. — Microsoft Corp. today announced Engagement Mapping …
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Erick Schonfeld / TechCrunch:Microsoft Tells Advertisers “Engagement” …
Discussion:
Advertising Lab
AppleInsider:
New MacBook Pro part numbers surface in inventory systems — The seemingly endless wait for a new line of professional notebooks from Mac maker Apple Inc. appears to be nearing an end, with part numbers and pricing for new MacBook Pro models cropping up in inventory systems worldwide over the weekend.
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Chris Foresman / Infinite Loop:
Rumor: New MacBook Pros are imminent. Yep, still — MacRumors' handy “Buyer's Guide” has listed the MacBook Pro at “Don't Buy” for several months now. The guide compares the number of days since the release of the last update and the average number of days between updates.
Stephen Labaton / New York Times:
F.C.C. to Act on Delaying of Broadband Traffic — CAMBRIDGE, Mass.—The head of the Federal Communications Commission and other senior officials said on Monday that they were considering taking steps to discourage cable and telephone companies from discriminating against content providers …
Discussion:
Salon, CNET News.com, VentureBeat, eWeek, Digital Daily, DSLreports, Computerworld and dailywireless.org
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Eric Bangeman / Ars Technica:War of words continues over white space broadband prototype
Discussion:
CNET News.com
Michael Mace / Mobile Opportunity:
Mobile applications, RIP — Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles.
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Matthew Miller / The Mobile Gadgeteer:Are 3rd party mobile applications dead? I hope not.
Discussion:
PalmAddicts
Kristopher Kubicki / DailyTech:
Sun Leaks 6-core Intel Xeon, Nehalem Details — Sun confirms what Intel has been dying to tell us, at least off the record — Late last month in Austria, Intel presented Sun with roadmaps discussing details of its upcoming server platforms, including the fairly secret Xeon Dunnington and Nehalem architectures.
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Hal Varian / Official Google Blog:
Our secret sauce — I was recently a guest columnist on the Freakonomics Blog. There were several interesting questions from the readers, but one was quite striking: … It seems that a lot of people are trying to figure out why Google has done so well.
Eric Eldon / VentureBeat:
Mixx, social news competitor to Digg, raises another $2 million — Many startups have tried to take on social news site Digg. Mixx is one of them, but it has a few additional features that lets users fine-tune what stories they see on the site — and it's made some deals with big newspapers.
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Nokia:
Nokia and University of Cambridge launch the Morph - a nanotechnology concept device — New York, US and Espoo, Finland - Morph, a joint nanotechnology concept, developed by Nokia Research Center (NRC) and the University of Cambridge (UK) - was launched today alongside the “Design and the Elastic Mind” …
Discussion:
The Boy Genius Report, All News Feeds, Engadget, TreeHugger, InfoWorld, SMS Text News, IntoMobile, DailyTech, GottaBeMobile, Phone Scoop and Digital Trends
Austin Modine / The Register:
Novell wants PlateSpin for $205m — Canadian virtualization startup consumed — Novell wants to buy the Toronto-based virtualization firm PlateSpin for $205m cash. And you know what, they probably will. — The Linux vendor said the to-be-acquired company will continue to operate …
Michael Arrington / TechCrunch:
Fox Said To Be Exploring Termination Of Google Advertising Deal — Even while parent company News Corp. continues to try to disrupt the Microsoft/Yahoo merger, Fox Interactive Media (FIM) is rumored to be in negotiations with Microsoft take Google's place as the MySpace advertising partner.
Yi-Wyn Yen / Techland:
Yang breaks silence on Microsoft takeover — PHOENIX — Yahoo chief executive Jerry Yang knew exactly what was on everyone's minds at the Interactive Advertising Bureau conference on Monday. — In their first public appearance since Microsoft's hostile $44.6 billion bid for Yahoo …
Electronista:
DivX shuts down Stage6 video site... DivX on Monday said it would shut down Stage6, its web video hosting service. The decision was made to focus on the company's self-titled video format and encourage its use on other platforms, such as the PS3, Xbox 360, and alternative websites.
Richard Stiennon / Threat Chaos:
Pakistan removed from the Internet — 4:30 PM Eastern (US). — The telecom company that carries most of Pakistan's traffic, PCCW, has found it necessary to shut Pakistan off from the Internet while they filter out the malicious routes that a Pakistani ISP, PieNet, announced earlier today.
Discussion:
Renesys Blog, Wall Street Journal, IDG News Service, Salon, Digital Daily, Blogger News Network, TECH.BLORGE.com, Ars Technica, WebProNews, AppScout, The Lede, Techdirt, BBC NEWS, DSLreports, Slashdot and BBC
Noam Cohen / New York Times:
Blogger, Sans Pajamas, Rakes Muck and a Prize — Of the many landmarks along a journalist's career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both. — On Tuesday, it was announced that he had won …
Erick Schonfeld / TechCrunch:
Blog Recommendation Startup Outbrain Raises $5 Million — Funding Monday continues. NY/Israeli startup Outbrain is announcing a $5 million series A financing, led by Gemini Israeli Funds and Lightspeed Venture Partners. GlenRock Israel also put money into the round.
