Top Items:

The social graft — "Once every hundred years media changes," boy-coder turned big-thinker Mark Zuckerberg declared today at the Facebook Social Advertising Event in New York City. And it's true. Look back over the last millennia or two, and you'll see that every century, like clockwork, there's been a big change in media.
RELATED:


The Facebook Blog — Facebook Ads — Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what's changing—and what's not—for you. — First of all, what's not changing: — Facebook will always stay clutter-free and clean.


Facebook Is Marketing Your Brand Preferences (With Your Permission) — FACEBOOK wants to put your face on advertisements for products that you like. — Facebook .com is a social networking site that lets people accumulate "friends" and share preferences and play games with them.


Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights)
Discussion:
Bubblegeneration Strategy Lab, Business Week, Guardian Unlimited, Alexander van Elsas's Weblog …, WinExtra, Oliver Thylmann's Thoughts, MediaVidea, Silicon Alley Insider, Read/WriteWeb, Search Engine Land, Profy.Com, eWEEK.com, Web Strategy, Digital Daily, How To Split An Atom, Valleywag, mathewingram.com/work, ParisLemon, Deep Jive Interests, Searchviews, Computerworld, All Facebook, broadstuff, Andy Beal's Marketing Pilgrim, Tech Trader Daily, paidContent.org, Facebook Applications …, AccMan Pro, Download Squad, Business Week and Inside Facebook

New advertising strategy is a big gamble for Facebook
Discussion:
Webware.com

Facebook Ads: The Devil's In The Details
Discussion:
MediaFile

Facebook launches its ad platform; Coca-Cola as friend?
Discussion:
Los Angeles Times, Facebook Observer, paidContent.org, Inside Facebook, Epicenter and Platform Wars

Register your @live.xx email now! — Microsoft just enabled the @live.xx signup! Go grab yours now! http://get.live.com/getlive/ overview for the local domains (eg @live.co.uk) or use the following link for @live.com - @live.com signup. — So far the list of confirmed available aliases is:
Discussion:
Google Operating System, Mashable!, ParisLemon, Internet Duct Tape, LiewCF, InsideMicrosoft, Channel 10 and Download Squad
RELATED:

Windows Live lumbers out of beta — If you can call this living — MICROSOFT has taken its Windows Live package out of beta claiming the the package of free desktop programs for e-mail, instant messaging, blogging and sharing photos is a "upgrade for Windows".

Microsoft Launches Windows Live Services
Discussion:
WebProNews, Lifehacker, Microsoft Watch, CNET News.com, ClickZ News Blog, InfoWorld, Todd Bishop's Microsoft Blog and The Register

Microsoft CIO Stuart Scott is out — Stuart Scott, who joined Microsoft in 2005 as Corporate Vice President and Chief Information Officer, [has left] was ousted from the company, as of November 5 for violating company policies, Microsoft officials said. — According to a statement from a Microsoft spokesperson:
RELATED:

Google maps find their way to gas pumps — The Internet giant will join with another firm to give directions at service stations. — Lost drivers soon will be able to Google for help at the pump. — As part of a partnership to be announced today, the online search leader …


The head of Times Online on tech women, and Google — Yesterday at the Society of Editors conference, Times Online editor Anne Spackman had spoken about how she thinks online news will become more dominated by men because journalists increasingly need technical skills.
RELATED:


Why Google launched OpenSocial — Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology.


iLike vs. Facebook: The Battle For The Music Artist — Facebook just got a whole lot friendlier for music artists. With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can sign up as fans. Alas, there will be no standalone Facebook Music service.

Google's Game-Focused Advertising Initiative To Launch This Month — Google's (GOOG) long-rumored, game-focused advertising initiative is going to come to life later this month, according to sources familiar with the Mountain View, Calif-based company's plans.
Discussion:
Mashable!

Microsoft moving closer to Centro — The product is still months away, but Microsoft is sharing a few more details on its forthcoming custom software package for midsize business servers. — Microsoft first announced its plans for Centro back in September 2005, saying at the time it would be based …


Attack of the 20%'ers — At Google, 20% time is core to our culture and today's Reader release incorporates features developed by two engineers in their 20% time. Those two engineers would be us! — Steve Lacey: As a blogger I like to include a blogroll on my site so that friends …


Symbian dismisses Google Android — Google's dominance of the web will not translate to the mobile phone market, a senior executive at Symbian has said. — John Forsyth, vice president of strategy at Symbian, the platform that powers many of the world's phones, said Google lacked experience.
Discussion:
Mashable!