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2:10 PM ET, August 22, 2007

Techmeme

 Top Items: 
Lior Ron / Google LatLong:
Sky: The final frontier  —  Since ancient times, people have looked at the sky and tried to find order in the chaos of stars and planets.  Ancient sky maps and astronomical computers were created alongside maps of the earth.  With Google Earth, we try to provide you with the best mapping …
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Miguel Helft / New York Times:
In Google Earth, a Service for Scanning the Heavens  —  After turning millions of Internet users into virtual explorers of the world with Google Earth, the Internet search giant is now hoping to turn many of them into virtual stargazers.  —  Google is unveiling within Google Earth today …
The Bad Astronomer / Bad Astronomy Blog:
Google Sky  —  When Google Earth came out, one of my first thoughts was how cool it would be to have an application like this for the sky.  Google Earth is massively useful, and a planetarium app would be too.  —  Well, today, Google has released a version of Google Earth that maps the sky.
Jonathan Fildes / BBC:
Google Earth given celestial view  —  The constellations of Andromeda, Hydra and Vulpecula are now just a mouse click away for amateur star-gazers, following the launch of Google Sky.  —  The tool is an add-on to Google Earth, a program that allows users to search a 3D rendition of our planet's surface.
Discussion: Ogle Earth, Tech_Space and Slashdot
Megan Quinn / Google:
Introducing Sky in Google Earth  —  New feature in Google Earth enables users to explore space from their computer  —  Google (NASDAQ: GOOG) today announced the launch of Sky, a new feature that enables users of Google Earth to view the sky as seen from planet Earth.
Miguel Helft / New York Times:
Google Aims to Make YouTube Profitable With Ads  —  Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.  —  The strategy helped cement YouTube's position as the largest video Web site …
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Nick / Rough Type:
My, what a friendly ad  —  Is Larry Page now writing headlines for CNET?  —  Google's YouTube, copying the "ticker ad" concept that VideoEgg introduced nearly a year ago, yesterday announced that it is slapping advertisements across the bottom of some of its videos.
Discussion: Insider Chatter
Elise Ackerman / Mercury News:
Now playing on YouTube: in-video ads  —  GOOGLE TRIES IN-VIDEO ADS  —  It has been Google's $1.65 billion question: How can it convert YouTube's whopping popularity into ad dollars without turning off the site's enthusiastic users?  —  Google's answer: semi-transparent ads that appear as strips across the bottom of videos.
Ellen Lee / San Francisco Chronicle:
Google cooks up ad strategy for YouTube
Discussion: MarketingShift
Jordan McCollum / Andy Beal's Marketing Pilgrim:
YouTube Premiering InVideo Ad Format
Mark Ward / BBC:
Troubled times for home networks  —  Technology Correspondent, BBC News website  —  There are many technologies that only prove how useful they are when you actually try them.  —  Take for instance, broadband.  The high price may have initially put people off but for those that tried it …
Discussion: dslreports.com
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Jeremy Reimer / Ars Technica:
Report: Home networking still too complex for most users
Discussion: Gadget Lab
Ken Fisher / Ars Technica:
Reasons financial and technical lurk behind Paramount's HD DVD coup  —  Paramount's decision to abandon Blu-ray in favor of HD DVD has raised many, many questions, especially after it came to light that Paramount and Dreamworks received a combined $150 million as part of the deal.
Discussion: CNET News.com and DailyTech
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Paul Kapustka / GigaOM:
Schmidt: Google will 'Probably' Bid on Spectrum  —  ASPEN, Colo. — Google CEO Eric Schmidt says the search giant will "probably" bid in the upcoming 700 MHz spectrum auctions, telling an audience here Tuesday that Google "got the spirit of what we were asking" for in the recent rulemaking decision by the FCC.
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Diane Bartz / Reuters:
Google CEO says mobile auction bid still probable
Discussion: Engadget
Doug Aamoth / CrunchGear:
Microsoft Announces New Hardcore Gaming Mouse  —  Microsoft's new SideWinder gaming mouse is not for the faint of heart.  It's got on-the-fly DPI switching, its own LCD display (on the mouse itself), a cable anchor, quick launch Vista gaming button plus 5 other programmable buttons …
Discussion: Mobility Site and Ubergizmo
RELATED:
Darren Murph / Engadget:
Microsoft brings back SideWinder gaming mouse, throws in an LCD
Discussion: MarketWatch
Wall Street Journal:
TD Ameritrade In Merger Talks With E*Trade  —  The online brokerage industry, which underwent a wave of consolidation after the bursting of the dot-com bubble, may be headed for another shakeout, with giants TD Ameritrade Holding Corp. and E*Trade Financial Corp. holding merger discussions.
RELATED:
MarketWatch:
E-Trade and TD Ameritrade reportedly talk merger
Mike Masnick / Techdirt:
ES&S Gave California E-Voting Machines That Weren't Certified  —  Well, the hits keep for Election Systems & Software (ES&S).  The company was already facing some controversy over the fact that its e-voting machines time stamped the ballots in a way that could reveal how voters voted …
RELATED:
Grant Gross / InfoWorld:
Update: State says e-voting machines weren't certified
Discussion: ZDNet Government
Om Malik / NewTeeVee:
Surprise Surprise...TV Viewing Is Declining  —  Earlier this week I decided to cancel my Comcast (CMCSA) subscriptions, switching instead to Covad's ADSL2 service, which is faster, for now.  I didn't even think twice about switching off my cable service, because frankly with the exception …
Brent Schlender / Fortune:
Apple's surprise weapon: Computers  —  The iPod and iPhone are hits, but they're not the company's hottest line, says Fortune's Brent Schlender.  —  (Fortune Magazine) — Last January, when Steve Jobs rechristened his company by ostentatiously excising the word "Computer" and leaving it as simply …
Discussion: Macsimum News
Wall Street Journal:
Dell's Consumer Focus Hits Snags  —  Dell Inc.'s first attempt to rebuild its consumer personal-computer business since founder Michael Dell returned to lead the company is having trouble sticking.  —  Persistent delays in laptop shipments caused by paint problems and supply constraints …
John Markoff / New York Times:
Already, Apple Sells Refurbished iPhones  —  SAN FRANCISCO, Aug. 21 — Consumers looking for a deal on an iPhone may be able to knock $100 off the price of the smartphone by buying from an unexpected discount source: Apple Inc.  —  On Monday, the company began making refurbished iPhones available …
 
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 More Items: 
Monica Chen / DigiTimes:
Intel lining up 11 Penryn 45nm processors for new notebook platforms
Discussion: The Tech Report
Matt Marshall / VentureBeat:
CafeMom, a social network for mothers
Duncan Riley / TechCrunch:
How Grey Is Your Valley: Making Money From Open Source
Paul Bennett / Andy Beal's Marketing Pilgrim:
Google Still Chipping Away At Microsoft
Discussion: WebProNews
Philipp Lenssen / Google Blogoscoped:
Blogspot Down  —  Blogs hosted with Google's Blogger are down right …
Frank Caron / Ars Technica:
More master tracks, PS2 version announced for Rock Band
Discussion: InsideMicrosoft
Justinsomnia:
Search Engine Marketeers are the new script kiddies
Discussion: The Raw Feed and digg
Cleve Nettles / 9 to 5 Mac:
Nano Spy Pics
 Earlier Items: 
Sony:
BIG ZOOMS COME IN SMALL PACKAGES WITH NEW SONY CYBER-SHOT H-SERIES CAMERA
Todd Bishop / Todd Bishop's Microsoft Blog:
Bill Gates' patent application, and other items of note
Discussion: The Register
BBC:
PlayStation to record digital TV
Discussion: Joystiq and PS3 Fanboy
Martyn Williams / InfoWorld:
Sharp shows slender big-screen LCD TV prototype
Discussion: PC World
Nancy Dussault / iRobot Corporation:
iRobot Unveils All-New Roomba Vacuum Cleaning Robots
Carlo Longino / Techdirt:
Piecemeal DRM-Free Efforts Aren't Going To Unseat Apple's Online Music Dominance
Bill Ray / The Register:
T-Mobile, Orange and O2 land Europe iPhone deal
Discussion: TechSpot News and PalmAddicts
Reuters:
UPDATE 1-Take-Two shares charged by 'BioShock' release