Techmeme: Online Customized Ads Move a Step Closer (Louise Story/New York Times)

1:50 PM ET, July 2, 2007

Top Items:

Yahoo!'s New ''SmartAds'' Meld Brand and Direct Response Advertising — Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User's Distinctive, Expressed Interests — SUNNYVALE, Calif., Jul 02, 2007 …

Discussion: Deep Jive Interests, Don Dodge on The Next …, HipMojo.com, Business Week, TechCrunch, Reuters, AppScout and Conversion Rater

Louise Story / New York Times:

Online Customized Ads Move a Step Closer — Yahoo will announce new tools for online advertising today that could pull the company ahead in the race for what is called "behavioral targeting," that is, the ability to better tailor online advertisements to the people most likely to buy.

Discussion: Publishing 2.0, Deep Jive Interests, Searchviews, Internet Marketing Monitor, WebProNews, paidContent.org, Media 3.0 with Shelly Palmer, Search Engine Roundtable, Search Engine Journal, Paul Mooney and Trends in the Living Networks

Elinor Mills / CNET News.com:

Yahoo launches customizable ad tool — Yahoo just upped the ante in the display advertising space. — On Monday the Web giant launched a new display advertising product called SmartAds, which allows marketers to offer ads that are customized according to the Web surfer's age, gender, location and online activities.

Discussion: Andy Beal's Marketing Pilgrim, CostPerNews, Mashable! and LiewCF

Donna Bogatin / Insider Chatter:

Yahoo Ads Get Personal: NOT Google Radio Ads — Yahoo ads are getting personal. How about Google? CEO Eric Schimdt has a personal advertising "fantasy." — Personalized radio advertising, as imagined by Schmidt one year ago: While driving past a clothing store, a radio ad should remind Eric …

Discussion: Search Engine Land and Mashable!

Zachary Rodgers / ClickZ:
Yahoo's New SmartAds Product Aims to Ease Creative Production

Discussion: Search Engine Watch Blog

Jeff Leeds / New York Times:

Universal in Dispute With Apple Over iTunes — Steven P. Jobs, the co-founder and chief executive of Apple, is an emerging force in the mobile phone business, thanks to the snaking lines of gadget fans who queued up last week to buy the iPhone. But now he faces a headache in an industry Apple already dominates — digital music.

Thomas Mennecke / Slyck: Universal and Apple get Ugly

Yinka Adegoke / Reuters:
Universal Music declines long-term iTunes deal: source

Discussion: The Webpreneur and Lost Remote

Wall Street Journal:
Universal Music May Seek Shorter iTunes-Sales Pact

Discussion: Ars Technica, Apple Gazette, The 463, Coolfer, Gizmodo, The Unofficial Apple Weblog, ParisLemon, Lost Remote and digg

CNNMoney.com:

iPhone sales said to hit half-million — New Apple device lives up to the hype, though some buyers have activation woes; availability mixed at Apple Stores heading into new week. — NEW YORK (CNNMoney.com) — Opening weekend sales of iPhones may have reached 500,000, according to an analyst's estimate …

Discussion: Blackfriars' Marketing, BloggingStocks, Cult of Mac and kottke.org

Connie Guglielmo / Bloomberg:
Apple May Have Sold 500,000 IPhones, Beating Estimate

Discussion: Reuters, Epicenter, iLounge, Paul Thurrott's Internet Nexus and Gadget Lab

Tom Krazit / CNET News.com:
Piper Jaffray: 500,000 iPhones sold over the weekend

Reuters:

Local.com shares soar after mobile local search patent win — BANGALORE, July 2 (Reuters) - Shares of Local.com (LOCM.O: Quote, Profile, Research) rose 52 percent, after the Web search services provider said it received a patent for mobile local search. — The Irvine, California-based company …

Discussion: HipMojo.com and The Pondering Primate

Market Wire:

Local.com Granted U.S. Patent Number 7,200,413 for Ad-Supported 411 Local Search Model — Free Enhanced Directory Assistance Supported by Referral Advertising Revenues — Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company …

Discussion: Search Engine Land, Search Engine Watch Blog and Screenwerk

Larry Dignan / Between the Lines:

NetSuite preps long awaited IPO — NetSuite is going public. In a regulatory filing Monday, NetSuite, an on-demand ERP vendor, outlined its financials and intention to become a public company. — NetSuite (all blog posts and news), which counts Oracle CEO Larry Ellison as its largest shareholder …

Discussion: The Browser

Aaron Ricadela / Business Week:
Ellison's NetSuite Headed for IPO

Discussion: Tech Trader Daily

Allen Stern / CenterNetworks:

Silicon Valley Star face-off: Kevin Rose vs. Jason Calacanis vs. Guy — Over the past month three Silicon Valley celebs have launched their respective services. Guy Kawasaki launched Truemors, Jason Calacanis launched Mahalo and most recently Kevin Rose launched Pownce.

Discussion: Marketing Pilgrim

Michael Arrington / TechCrunch:
Kevin v. Evan

Discussion: Marc's Voice, Like It Matters, JD on EP, Bloggers Blog and The Next Net

Washington Post:

Calling In Pros to Refine Your Google Image — At the height of the cyber-abuse, Sue Scheff, a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings. … The stream of negative comments began …

Discussion: PSFK and Innovation in College Media

Ed Hardy / Brighthand.com Handheld News and Reviews:

"Palm OS II" Pushed Back to 2008 — In May of this year, Palm, Inc. announced that it is developing its own operating system that will be based on Linux, but also include important parts of the Garnet OS (formerly Palm OS Garnet). — At that time, the company said that the first devices running …

Discussion: PalmAddicts, CrunchGear, Engadget, The Mobile Gadgeteer, jkOnTheRun, Gadgetell and Jeremy's Blog

Monica Chen / DigiTimes:

Mobo makers say AMD Phenom delayed until 1Q08, but AMD says launch remains set for 2H07 (update) — AMD's Phenom processors were originally planned to begin test-production between September and October, and to start shipping in November this year. However, AMD may now be planning …

Discussion: TechSpot News and The Tech Report

Thomas Crampton / New York Times:

A Web Cadre Turns the Tables on African Scam Artists — Ever been tempted to respond to that e-mail message offering untold millions from the relatives of a deposed African dictator? — For some, replying to such Internet scams is a rewarding hobby. They call themselves scam-baiters …

Discussion: TechWag

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