Top Items:
Business Wire:
Yahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange — Key Step in Executing Yahoo!'s Long-Term Strategy to Transform How Online Advertisers Connect to and Engage With Their Customers - Both On and Off the Yahoo! Network
Discussion:
Don Dodge on The Next …, Silicon Valley Watcher, BARRONS.com, Between the Lines, Yahoo!, TechCrunch, Epicenter and WebProNews
RELATED:
Terry Semel / Yodel Anecdotal:
Democracy and the online ad — Tonight we're announcing the acquisition of Right Media, which I believe has the potential to dramatically enhance Internet advertising. We hope to revolutionize the way ads are bought and sold on the Internet and, in turn, drive more value for advertisers, publishers, and partners.
Miguel Helft / New York Times:
Yahoo to Buy Ad Company in Bid to Compete With Google — Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies' chief executives said yesterday.
Matt Marshall / VentureBeat:
Yahoo answers GoogleClick, buys Right Media for $680M — Yahoo has acquired online ad exchange company, Right Media, for $680 million, a move that shows Yahoo is not resting in the wake of Google's purchase of banner ad company Doubleclick earlier this month. — The WSJ reported the story just now.
Discussion:
moneyweb.co.za
Danny Sullivan / Search Engine Land:
Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network — Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google's recent plans …
Michael Walrath / Right Media Blog:One Giant Leap for the Exchange, and for Interactive Advertising
Elizabeth Olson / New York Times:
A Virtual Ad Agency for Online Radio — AS more people listen to the radio over the Internet, radio stations have been looking to generate new advertising revenue from the medium. A start-up company, TargetSpot, is trying to turn this nascent field into a viable business, and CBS Radio is its first customer.
Shuman Ghosemajumder / shumans.com:
Advertiser Requests on Invalid Clicks — The Click Quality Council is a group of advertisers which meets regularly to discuss click fraud. A few days ago they came out with their "Cornerstone Principles for Pay-Per-Click Quality Improvement" - eight requests from advertisers …
Discussion:
Search Engine Land
RELATED:
Matt Marshall / VentureBeat:
Yahoo loses VP of consumer search, to Accel Partners — Yahoo, the Sunnyvale search engine trying to stem shrinkage of its market share in search, has lost a key search executive to a venture capital firm. — Andrew Braccia quietly quit as Yahoo's vice president of consumer web search earlier this month …
Larry Dignan / Between the Lines:
Verizon's FiOS network: Payback time? — Verizon reported its first quarter results and they are notable for one key reason-most of the maximum capital spending for its FiOS fiber-optic network is through the pipeline. — Simply put, the earnings hit-11 cents a share in the first quarter …
Chris Linnett / Search Engine Land:
Just Imagine: Local Search Without Maps — Imagine a local search site without maps. Sounds outrageous, doesn't it? Most local search sites are dominated by maps. Google, Ask, and Live even begin my experience with a big map of North America. Correct, yes, but now what?
Discussion:
Screenwerk
Michael Arrington / TechCrunch:
IAC Launches Zwinktopia At Peak of Virtual World Hype — The timing couldn't be much better for InterActiveCorp to launch Zwinktopia, a new virtual world for young teens. Other virtual worlds, such as Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others …
BBC:
Apple admits laptop battery issue — Apple has said that "some batteries" in its range of MacBook and MacBook Pro laptops have "performance issues". — The company has issued a software update to fix the issue and has offered to replace defective batteries.
Discussion:
The Apple Core
Andy Greenberg / Forbes:
Condemned To Google Hell — Don't anger the Google gods. — That's the lesson Paul Sanar learned—too late—last year. Up until last fall, the 21-year-old New Yorker depended solely on the search engine to keep traffic flowing to Skyfacet.com, his online diamond business …
Discussion:
Andy Beal's Marketing Pilgrim
Rachel Konrad / Associated Press:
New toys read brain waves — SAN JOSE, Calif. - A convincing twin of Darth Vader stalks the beige cubicles of a Silicon Valley office, complete with ominous black mask, cape and light saber. — But this is no chintzy Halloween costume. It's a prototype, years in the making, of a toy that incorporates brain wave-reading technology.
Business Wire:
Yahoo! Empowers Users To "Be a Better ..." Through the Most Integrated Brand Campaign in Company History — Yahoo! Inspires Consumers to Be a Better Foodie, Fitness Freak, Info Hound and More Through TV, Print, Radio, Cinema and Online Program — SUNNYVALE, Calif.—(BUSINESS WIRE)—Everybody wants to be better at something.
