Top Items:
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product — Google announced the testing of a new pay-per-action, or PPA, advertising product today. It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
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Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results — Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay. — The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Sydney Morning Herald:
Google quashes mobile phone talk — Google has poured cold water on claims it is developing a mobile phone. — The search giant said it was more logical to form partnerships with existing handset makers instead. — Google's South-East Asia managing director of sales and operations …
Discussion:
Engadget, Gadget Lab, InfoWorld Tech Watch, Search Engine Land, BloggingStocks, Andy Beal's Marketing Pilgrim and Roam4free
Joris Evers / CNET News.com:
Microsoft probes possible Xbox Live fraud — Microsoft is investigating possible fraud on its Xbox Live online gaming service, the company said Tuesday. — The investigation comes after gamers reported having their Xbox Live accounts hijacked and their credit cards used to buy "Microsoft Points …
Business Wire:
Oodle Raises $11 Million in Funding From JAFCO, Greylock Partners and Redpoint Ventures — SAN MATEO, Calif.—(BUSINESS WIRE)—Oodle, the new way to shop with classifieds, announced today that it has raised $11 million in funding from new investor JAFCO Ventures as well as from Greylock Partners …
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Variety:
New Line nabs 'Gears of War' — Studio wins rights to videogame — New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Discussion:
You NEWB, Opposable Thumbs, Game | Life, DigitalBattle, Xbox 360 Fanboy, Kotaku, CrunchGear and digg
Matthew G. Nelson / ClickZ:
Agencies and Publishers Differ On Viability of Pre-Roll — When it comes to online video advertising, creative agency executives, publishers, analytics experts and technology vendors can all agree on at least one thing: the channel is still in its earliest, nascent stages and there's a lot of work to be done.
Discussion:
Andy Beal's Marketing Pilgrim
Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet — How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B? For the most part, the old-fashioned way: via a sneakernet. It's not glamorous, but Google engineers hope to at least end …
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help — A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems. — That's possible with a new security tool called Jikto.
Discussion:
Don Park's Daily Habit
Eric Auchard / Reuters:
U.S. judge throws out defamation suit against Google — SAN MATEO, California (Reuters) - A U.S. judge has thrown out a lawsuit challenging the fairness of how Web search leader Google Inc. calculates the popularity of Web sites in determining search results, court papers show.
Thomas Ricker / Engadget:
Swollen batteries affecting 17-inch MacBook Pros too? — The engorged battery photos you see above and in the gallery below were sent to us by a reader named Brian. He claims that he was watching a movie on his 17-inch MacBook Pro (core duo) when it suddenly shut off.
Discussion:
O'Grady's PowerPage
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute — The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services. — In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
Greg Sterling / Search Engine Land:
PreFound Relaunches, Tries To Rise Above Social Search Din — The term "social search" is kind of a catch-all category now for a range of companies that are bringing people back into the algorithm. Not only are these companies seeking to improve search results with humans …
Discussion:
WebProNews
