Top Items:
Michael Arrington / TechCrunch:
Digesting Google's New PPA Advertising Product — Google announced the testing of a new pay-per-action, or PPA, advertising product today. It's important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything …
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Miguel Helft / New York Times:
Google Tests an Ad Idea: Pay Only for Results — Google is experimenting with a new proposition for advertisers: if you don't get results, you don't pay. — The company said Tuesday that it would expand a test of a system that allows advertisers to pay only when an ad spurs a consumer to take an action …
Barry Schwartz / Search Engine Land:
Google Launches Pay Per Action Ads — Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action …
Joe / Techdirt:Google Announces Pay Per Action Beta... And Something Else Which You Can Just Ignore
Discussion:
Tech Trader Daily
Jeremyliew / Lightspeed Venture Partners Blog:Google CPA will crunch lead gen arbitrageurs margins further
Anne Broache / CNET News.com:
Feds to rehear Webcaster fee dispute — The U.S. Copyright Royalty Board has granted a series of requests for a rehearing on a contentious decision that would elevate royalty fees required of Internet radio services. — In a one-paragraph document issued Tuesday, Chief Copyright Royalty …
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Cyrus Farivar / Wired News:
Google's Next-Gen of Sneakernet — How do you get 120 terabytes of data — the equivalent of 123,000 iPod shuffles (roughly 30 million songs) — from A to B? For the most part, the old-fashioned way: via a sneakernet. It's not glamorous, but Google engineers hope to at least end …
ongoing:
Mashing with Mike — Today we had that Mashup event at the Sun campus with Mike Arrington. There were somewhere between 100 and 200 people there; I had fun and learned things. — Mr. Schwartz showed up to say hello and take a couple of questions; that's an advantage of doing events right here on our own campus.
Discussion:
CrunchNotes
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Dan Farber / Between the Lines:Sun working on its listening gene
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Steve Gillmor's GestureLab
Variety:
New Line nabs 'Gears of War' — Studio wins rights to videogame — New Line has won feature rights to Microsoft and Epic Games' hugely popular vidgame "Gears of War," with Stuart Beattie penning the adaptation and Marty Bowen and Wyck Godfrey producing via their Temple Hill banner.
Joris Evers / CNET News.com:
Tool turns unsuspecting surfers into hacking help — A security researcher has found a way hackers can make PCs of unsuspecting Web surfers do their dirty work, without having to actually commandeer the systems. — That's possible with a new security tool called Jikto.
Discussion:
Don Park's Daily Habit
James Quintana Pearce / PaidContent:
MMOGs Worth More Than $1 Billion In The West — A report by Screen Digest has found that massively multiplayer online games generated more than $1 billion in 2006 in the West (North America and Europe), notes the BBC. The report claims 87 percent of the revenue is from subscriptions …
USA Today:
PlayStation 3 is down 2-to-1 to Nintendo's Wii — Sony's new PlayStation 3 video game has gone from top dog to underdog in record time. — Despite the buildup and hype around its arrival in November, the PS3 has been outsold so far — at a rate of almost 2-to-1 — by the Nintendo Wii.
Diarmuid Mitchell / BBC:
Mobiles set to play the game — For years now senior games industry figures and media analysts have predicted that mobile phone games will revolutionise the industry. — The former head of Sony Europe Chris Deering has described mobile gaming as the "big kahuna", with 1 billion mobile phones worldwide poised to take up games.
Associated Press:
Oops! Technician's error wipes out data for state fund … JUNEAU, Alaska (AP) — Perhaps you've experienced that sinking feeling when a single keystroke accidentally destroys hours of work. Now imagine wiping out a disk drive containing an account worth $38 billion.
Discussion:
Boing Boing
Andrew Orlowski / The Register:
Google snubs Net Neutrality debate — Research library - All papers free to download. — The first significant Net Neutrality debate to take place in the UK was held today at Westminster. Chaired by former trade minister Alun Michael and the Conservative shadow trade minister Charles Hendry …
Times of India:
Google yet to decide on blurring key Indian sites — NEW DELHI: Even as the high-resolution images of vital Indian installations on Google Earth have irked security agencies, Google Inc on Tuesday said it has not yet taken a decision on blurring ariel images of sensitive Indian installations available …
Rob Beschizza / Gadget Lab:
5 Reasons Why Apple TV Rules, 5 Reasons Why it Sucks — Apple TV is finally on sale and on the boat. So, why bother? Here's why Apple TV will change the world, slightly. — 1. It's currently the only easy way to get stuff locked away in iTunes streaming to a TV set. Bam. Simple as that.
Ted Haeger / Open Source Advocacy with Reverend Ted:
Mac vs. PC: How Would Linux Fit? — Apple's "Get a Mac" Campaign — Always a branding powerhouse, Apple is a company whose television advertisements are usually excellent. Their recent Get a Mac campaign ("Hi, I'm a Mac / And I'm a PC") certainly does not disappoint.
